Analytics & insights

Know what sells.Not just what you stock most.

MySuperDealer is your dealership platform. You get a professional website for your inventory — and every page view, QR scan, and sale is tracked automatically from day one. No separate setup, no extra tools.

See what buyers explore, what actually sells, and which categories outperform your stock — then switch to Balanced view to spot demand that volume charts hide.

Most dealers only see half the picture

Spreadsheets and gut feeling cannot tell you whether BMW is popular because you list five of them, or because buyers genuinely prefer BMW. That gap costs you margin every month.

Volume hides weak performers

A brand with ten cars in stock will almost always top total-view charts — even when each listing gets less attention than a rare model with one car on the lot.

Closing deals hides the full story

Three sales from a segment you overstock looks like success — until you see how many views those cars needed to get there.

Balanced view

More listings doesn't mean more demand.

The segment you stock most will always collect the most total views — simply because there are more cars to look at. MySuperDealer's balanced view removes that bias, showing interest per vehicle so you see what buyers actually prefer.

Example from your lot this month

BMW5 in stock

5 cars × 100 views each

500 total views
Tesla1 in stock

1 car × 300 views

300 total views

Standard view

Ranks by total views

Adds up every view in each category. More cars in stock means more total traffic — so your biggest aisle almost always wins.

Ranking
1. BMW500
total views
2. Tesla300
total views

BMW ranks #1 — but only because you have 5× more of them listed.

Best for: total reach and overall traffic volume.

Spot hidden demand

Balanced view

Ranks by views per car in stock

Divides views by how many cars you have in each category. A segment with one car can outrank a full aisle when each listing pulls more attention.

Ranking
1. Tesla300
views per car
2. BMW100
views per car

Tesla ranks #1 — each car gets 3× more views than your BMWs.

Best for: stocking, pricing, and spotting demand totals hide.

Toggle Balanced in your analytics dashboard — one click, same charts. See what buyers want relative to what you actually have on the lot.

One dashboard. Every signal that matters.

Views analytics, sales analytics, and eight distribution dimensions — unified in a single dashboard.

Views & traffic

QR scans and online page views with trend charts, popular vehicles, and filters for 7 days through 1 year.

Sales analytics

Track closed deals over time, top sellers, and how sold vehicles break down by brand, price band, fuel type, and more.

Distribution charts

Eight breakdowns — brand, body type, price, mileage, year, fuel, transmission, and horsepower — so you see demand patterns at a glance.

Two types of signal. One complete picture.

Views show what buyers are interested in. Sales show what they actually bought. Together they reveal gaps, opportunities, and where to act.

Measure interest

Views analytics

Every QR scan and page view is captured automatically — no setup required. See which vehicles buyers explore, when traffic peaks, and how your audience filters by category.

  • QR scans + online page views in one place
  • Trend charts with daily, weekly, monthly grouping
  • Filter by 7 days up to 1 year
  • Unique visitor toggle for reach vs. repeat interest
Traffic trend — last 30 days
2,847
Total views
Measure revenue

Sales analytics

When you mark a vehicle as sold, its specs are saved automatically. Track which segments actually close, compare top sellers, and apply Balanced view to sales — just like you do for traffic.

  • Sales trend over any time range
  • Top sold vehicles ranked by volume
  • Distributions by brand, price, fuel, and more
  • Balanced toggle works for sales too
Sales by brand
BMW14 sold
Mercedes11 sold
Audi10 sold
Tesla8 sold
Volkswagen4 sold
47
Total sales

Turn insights into inventory decisions

Stock more of what converts

Balanced sales data shows which price bands and brands close deals fastest per unit — not just which aisle is busiest.

Price with confidence

Buyers keep looking but don't buy? The price might need adjusting. You have many cars listed in a category but almost nobody's viewing them? It may be time to refresh that stock.

Align marketing spend

Standard metrics show where traffic already flows. Balanced metrics show where a push could unlock disproportionate returns.

Spot where views and sales diverge

Categories that attract attention but don't close — or sell fast with little online buzz. That gap points to pricing, photos, or stock you should rotate.

Analytics & insights

Ready to see what your data is really telling you?

Set up in minutes. QR codes, analytics, and balanced insights included from day one.

Analytics & Balanced Insights — MySuperDealer